Dry January Is Coming…
Which brings us to a meeting we had two years ago, during which our Founder & CEO, Sharelle Klaus, made a confession. Although she’s a self-professed cocktail lover, she was skipping on alcohol for a month and staying “dry” in January. GASP. “Seriously?” we asked Sharelle. “Yup. I have some friends in England that introduced me to the idea and I couldn’t help but challenge myself. And I have DRY Sparkling and DRY Zero Sugar sodas to drink in place of alcohol, so it’s actually less difficult than I thought it would be,” she said, making us wonder why we ever questioned her in the first place. Soon after we learned of her secret 1/1 – 1/31 lifestyle, we decided our whole team would be invited to hop on the bandwagon that is DRY January. And guess what? You’re invited, too!
The short story: it’s 31 days sans alcohol. And no, we didn’t make this up.
England did. Some find it controversial, some tout the health benefits, and others do it for more personal reasons. Regardless, we certainly think the positives outweigh any negatives.
We’re offering an alternative to alcohol, encouraging you to try DRY Sparkling sodas or DRY Zero Sugar sodas in place of your beer, wine, and cocktails. Our sodas are drinkable every day and are perfect for when you want to treat yo’self, meaning they’re great temporary replacements for a boozy drink.
In a broader sense, after a season of overindulgence, we want a chance to start off a shiny new year with clear heads and zero of a hangover. We want to be conscious about our drink choices, thinking about what we’re drinking and why we’re drinking it. And of course, there are immediate benefits to cutting back on the alcohol: at a minimum, you’ll save some cash and some calories! Ultimately, individuals go dry in January for many different reasons. Here are a few from our own team:
What is DRY Soda Co. doing to “celebrate”? We’ll be documenting our experience on our Instagram, publishing DRY Sparkling and DRY Zero Sugar pairings and mocktail recipes all month long, participating in sans-alcohol events and will even be giving away some DRY Soda Co. goods via contests on our social media handles. To get started, check out our Five Best Mocktails For Any Season and mix up a delicious drink to kick off DRY January!
If you agree to join us on the DRY January journey, we’ll want to hear from you! Email us at firstname.lastname@example.org or hashtag your social posts with #DRYJanuary for us to find. Going at this together will certainly be better than trying alone.